Behind The Screen
With lofty ambitions for streamlining the mortgage broking industry, Effi - short for efficiency - is focused on streamlining sales and lead management for mortgage brokers, cutting their admin time in half and doubling their revenue. After serving as founder and CEO of Hashching, an online market place connecting home loan borrowers to mortgage brokers, Sodhi saw very quickly that mortgage brokers were struggling to manage leads and developed his latest venture, closing a $2.25 million funding round for expansion.
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